Societal Problem: A large percentage of the population have unhealthy diets.
Narrowing Down the Problem: For many, these habits develop in their childhood. Young children are not making decisions on what they eat, their parents make those decisions for them. Teenagers have some ability to make their own decisions, which lead to habits for their future.
Objective: Get teens to make healthy decisions in the lunch line.
Strategy: Get teens to use snapchat to tell stories depicting grapes as fun, playful, and enjoyable foods.
Target Audience: 16-17 year olds in a local school's theater program.
